The processes and incentives that companies use to keep focused on their main customers work so well that they blind those companies to important new technologies in emerging markets, and this leaves established companies vulnerable to new entrants who start by using the new technologies to target the low end of the market and gradually work their way upward to squeeze out incumbents in the profitable part of the market. That is the process of digital disruption for which Clayton Christensen is best known, and which is described in several articles in The Clayton M Christensen Reader.

My full review of the book is available at my business book reviews website.

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