Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in his book Supercommunicator: Explaining the Complicated So Anyone Can Understand. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.
My full review of the book is available at my business book reviews website.