The common mistakes made by people starting businesses include choosing a bad business, choosing the wrong customers, selling the wrong product, using the wrong prices, not selling fast enough, not executing well, employing the wrong people and mismanaging growth, according to Edward Hess and Charles Goetz in their book So You Want to Start a Business? 8 Steps to Take Before Making the Leap. To read my full review of the book, please visit my business blog.
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