Brands operate in sectors, and each sector is a separate playing field, according to Kartikeya Kompella in his book The Brand Challenge: Adapting Branding to Sectorial Imperatives. So, instead of trying to write a book on branding principles which are applicable to all industries, he assembled contributions from experts in a number of different sectors, to explain how branding in their sectors works.
My full review of the book is available at my business book reviews website.
The most important thing in launching a crowd funding project is to plan your pre-launch preparation properly, according to Johnathan Leow in his book Crowd Funding Checklist: The 90 Day Action Plan for Turning Your Idea Into a Best-Selling Kickstarter Launch. You will have to do many things, such as crafting your product message, setting up the campaign page, and building a base of interested audience prior to launch.
My full review of the book is available at my business book reviews website.
Digital tools allow digital disruptors to come at you from all directions—and from all ages, backgrounds, and nationalities; your competitors probably won’t come from within your industry—they could come from any industry, or from one that doesn’t exist yet, according to James McQuivey in his book Digital Disruption: Unleashing the Next Wave of Innovation. Equipped with a better mindset and better tools, thousands of these disruptors are ready to do better whatever it is that your company does.
My full review of the book is available at my business book reviews website.