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An entertaining explanation of key numbers used by economists and governments

The unemployment figures do not actually tell us about the state of unemployment in a country, GDP figures do not actually give us an accurate measurement of the health of a country’s economy, and the trade deficit between the United States and China may actually be a trade surplus, according to Zachary Karabell in his book The Leading Indicators: A Short History of the Numbers That Rule Our World.

My full review of the book is available at my business book reviews website.

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The biggest hurdle in marketing technology

The point of greatest peril in the development of a high-tech market lies in making the transition from an “early market” dominated by a few visionary customers to a “mainstream market” dominated by a large block of customers who are predominantly pragmatists in orientation, according to Geoffrey Moore in the third edition of his book Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers. The gap between early and mainstream markets is what the author refers to as the “chasm”, and many entrepreneurial businesses have fallen into it.

My full review of the book is available at my business book reviews website.

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How to create new products and services with Big Data

By 2020, the Big Data revolution will be over;  instead, there will be companies that have actively embraced data analytics as a core business process, and there will be those companies that have elected to go out of business, according to Christopher Surdak in his book Data Crush: How the Information Tidal Wave is Driving New Business Opportunities.

My full review of the book is available at my business book reviews website.

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Compelling reasons to rethink your strategies

In the era of Big Bang Disruption, new disrupters attack existing markets not just from the top, bottom and sides, but from all three at once; their offerings can be simultaneously better, cheaper and more customised, according to Larry Downes and Paul Nunes in their book Big Bang Disruption: Strategy in the Age of Devastating Innovation. If you want to avoid becoming a victim, you need to learn how to create, launch and compete using your own Big Bang disruptions.

My full review of the book is available at my business book reviews website.