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Raising professional services marketing to a new level of sophisication

Professional services firms have to recognize that they are no longer in business just to provide technically excellent products and services; they need to go the extra mile to anticipate, understand and deliver commercial solutions to their clients, in a manner and style that not only resolves their clients’ challenges, but also delivers a great experience in the process, according to Nigel Clark and Charles Nixon in Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion.

My full review of the book is available at my business book reviews website.