As an entrepreneur, you need to accept that speed to market is the new normal, and that fast just means faster, to take advantage of the opportunities that are seemingly nowhere and then everywhere, according to Bernhard Schroeder in his book Fail Fast or Win Big. The book aims to explain how you can move faster, how you can learn whether you actually have something which could grow into a substantial company, or how you can evolve, pivot, or abandon the idea.
My full review of the book is available at my business book reviews website.