Today, strategy in business has fallen into disrepute; the expensive large-scale strategic planning exercises that were common in the late twentieth century are no longer perceived as providing commensurate returns in terms of contributing to the firm’s success. What really sealed the fate of these exercises was the fast-changing, increasingly dynamic and complex business environment, according to Johan Aurik, Martin Fabel and Gillis Jonk in their book The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still. Nonetheless strategy, when properly understood and executed, has never been more important.
My full review of the book is available at my business book reviews website.