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How to make creative decisions

When the four biggest advertisers in the Toad Hollow Gazette band together to demand a big cut to the newspaper’s advertising rates, the newspaper’s publisher, Hedgehog, is left with an awkward dilemma of the type faced by many business leaders in the face of digital disruption and the other forces which are making it harder to run a profitable business. The outcome of Hedgehog’s dilemma is described in the allegory by Jen Lawrence and Larry Chester,Engage the Fox: A Business Fable About Thinking Critically and Motivating Your Team.

My full review of the book is available at my business book reviews website.