If you’re an owner or manager of a small business, it is not enough just to offer high quality products or services; you have to do something to make potential customers or clients notice you. Jennefer Witter provides a wealth of ideas on how to attract an “unfair share” of attention in her book The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.
My full review of the book is available at my business book reviews website.