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An important strategy for winning new business

Referrals cost you nothing to acquire, they let you start at a higher point of trust, they make price less of an issue, your sales process moves faster, your closing ratio is higher, your sales are often larger, and your new prospects and clients are more likely to follow your suggestions, according to Bill Cates in his book Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients. My full review of the book can be found on my business website.